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Leveraging First-Party Intent Data for Smarter Marketing Decisions

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7 min read

Leveraging First-Party Intent Data for Smarter Marketing Decisions

In a time where personalized marketing is in great demand, understanding your audience is key to crafting successful campaigns. First-party intent data has emerged as an indispensable resource for of
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8 Pro Tips for Cybersecurity Marketing

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8 min read

8 Pro Tips for Cybersecurity Marketing

We live in a world where cyber threats are constantly evolving, making cybersecurity a must. Businesses offering these services must stand out to earn the trust of potential clients. Marketing these
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How to Get Account-Based Marketing Right

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7 min read

How to Get Account-Based Marketing Right

In the competitive world of B2B marketing, businesses need more than just broad campaigns to reach their ideal customers. That’s where account-based marketing (ABM) steps in. It’s a highly targeted a
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Your Guide to Generative AI for Marketing

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6 min read

Your Guide to Generative AI for Marketing

Since the release of ChatGPT nearly two years ago, generative AI technologies have disseminated into dozens of white-collar or knowledge-worker industries at breakneck speeds. In short, if your job a
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The Power of First-Party Intent for Marketing

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7 min read

The Power of First-Party Intent for Marketing

Traditionally, marketers have relied on third-party data, analyzing users’ activities across the web to decipher their interests and needs. However, with increasing privacy concerns and the of the is
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How to Use Email Marketing for B2B Lead Generation

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7 min read

How to Use Email Marketing for B2B Lead Generation

Email marketing is an often overlooked method for generating leads. Most lead-generation strategies focus on collecting email addresses before moving those leads into a lead nurturing campaign. What
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7 Tips for Lead Generation Marketing in 2024

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7 min read

7 Tips for Lead Generation Marketing in 2024

Lead generation marketing opens the door between new visitors and loyal customers. Before all your hard work generating traffic can pay off, you must convert that traffic into leads. Once you capture
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7 Solutions for When You Need to Hire an Account-Based Marketing Agency

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7 min read

7 Solutions for When You Need to Hire an Account-Based Marketing Agency

Account-based marketing requires juggling several balls simultaneously to keep all your accounts moving at personalized paces through the sales journey. It’s often not something a single marketing in
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The Power of ABX Marketing in 2024

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7 min read

The Power of ABX Marketing in 2024

Account-based experiences (ABX) introduce a user-centric strategy that increases your conversion rate. It’s a powerful twist to the traditional account-based marketing you already know. Through ABX a
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How to Use Account-Based Marketing Software to Build a Scalable Strategy

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7 min read

How to Use Account-Based Marketing Software to Build a Scalable Strategy

How many products do you own that also come with add-ons? Your car, for instance, has several glow-up possibilities. You can change its tires, add top storage, switch out the radio, and perform other
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How to Measure Your Account-Based Marketing Campaign’s Success

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7 min read

How to Measure Your Account-Based Marketing Campaign’s Success

Account-based marketing may cost more than regular marketing campaigns but also have a greater return on investment. When you perform account-based marketing, you switch from conveyor belt marketing
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Why Email Marketing Is Important (+6 Ways to Use Email)

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7 min read

Why Email Marketing Is Important (+6 Ways to Use Email)

Is email marketing still relevant? After all, there are so many ways to reach clients in 2024. You have social media, text messages, instant messages, and chatbots. What does email marketing bring to
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Marketing Qualified Lead vs. Sales Qualified Lead Conversions in the Tech Industry

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7 min read

Marketing Qualified Lead vs. Sales Qualified Lead Conversions in the Tech Industry

Converting a stranger to a lead is a massive win for any marketer. However, it’s just the first step in the journey to the ultimate conversion: a sale. That lead will cross several more barriers you
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Account-Based Marketing vs. Traditional Marketing: Which Is Best for Your Tech Company?

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7 min read

Account-Based Marketing vs. Traditional Marketing: Which Is Best for Your Tech Company?

Traditional marketing techniques were the norm for many years because all marketers could do it. Traditional marketing encompasses offline activities such as print ads, billboards, and cold calling.
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Your Complete Guide to Digital Marketing for Professional Services

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7 min read

Your Complete Guide to Digital Marketing for Professional Services

Whether you’re a law firm, accounting agency, consulting company, or any other professional service provider, your online presence and digital strategies directly impact your success. Most clients so
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How to Build B2B Technology Marketing Workflows with Hushly

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7 min read

How to Build B2B Technology Marketing Workflows with Hushly

Domino effect machines have recently gained popularity on social media. These are machines where a single action triggers a line of events like pushing buttons, spinning wheels, and starting cars. of
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7 B2B Email Marketing Best Practices You Should Follow in 2024

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7 min read

7 B2B Email Marketing Best Practices You Should Follow in 2024

Online shopping has taken off because it’s convenient to have what you need at your fingertips delivered straight to your door. The alternative is going into a store and hunting down what you need of
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How to Maximize Marketing Automation ROI for Lead Generation and ABM

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7 min read

How to Maximize Marketing Automation ROI for Lead Generation and ABM

Lead generation and account-based marketing offer the potential for large returns on investments. You can increase those returns further by incorporating marketing automation into your marketing you
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